Future group is one of the largest business conglomerates in India with interest in apparel, life insurance, properties, hospitality, supply chains, media etc. With a turnover in excess of 2 billion dollars Future group is the prominent business figure in the Indian market. Future properties, a part of Future Capital Holding, deals in property services that offers fully integrated service to its clients. People who are looking to buy new home or investors who want to invest in booming Indian Realty Sector can take full advantage of this online property platform. Future properties cater to clients form different part of the country and offers flexible solution in terms of home purchase.
Challenge
The existing website of Future properties was built on basic website technology and lacked many fundamental feature served by property portals. With stiff competition from already established players like magicbricks, makaan, indiaproperty and 99acres it became even more important to offer value add proposition to the client to visit the website and search for the property they loved. The present website did not distinguish itself from the lesser known counterpart and discouraged people from visiting the website because of its poor user experience. The custom-code at the back-end made the matter even worse with lackluster performance.
Solutions
Convergence IT services is a staunch believer of open source CMS platform because it is dynamic, robust and flexible along with this it offers high reliability and solid security. Being such a reputed company the expectation rises above the par and we had to deliver them beyond the expectation. We chose Joomla open source CMS as a platform to build the website for future properties. As per their instruction our team got to work on the basic and building the momentum upwards we integrated all the necessary features that are required in a property website. We made a photo gallery that showed the recent properties added, the compare feature allowed the customers to check and compare between various properties in and around the cities.
We gave a refreshing new look to the website with user friendly interface for navigation. The EMI calculator allows the customers to quickly calculate the monthly installment and saves their precious time. Feature like neighborhood or walk score integration allows customers to locate the nearby amenities like school, colleges, railway station, airport and its distance from your property. We went a step further and made search engine friendly url which serves for search engine optimization. With many time saving features the future property websites is loved by people for its functionality and ease of use.
The relationship between future properties and convergence services has strengthened by the exchange of faith, trust and goodwill. Our endeavor is to take this relationship to the next level by offering them quality service on-time at a very competitive price point.
Key Benefits
- Increased web traffic and improved Google page ranking.
- Lead capturing helps to increase customer database thereby increased sales and revenue.
- Search engine friendly URL generation helps in SEO purpose.
- Increased customer inquires related for buying and selling of properties.
- User-friendly interface and Easy navigation along with compare feature allow customers to stay longer on the portal.
